This book provides students with a step-by-step guide to the simplest non-parametric tests through to more complex analysis of variance designs. There are clear summaries in progress boxes and questions for the student to answer in order to be sure that they have understood what they have read.
This book provides students with a step-by-step guide to the simplest non-parametric tests through to more complex analysis of variance designs. There are clear summaries in progress boxes and questions for the student to answer in order to be sure that they have understood what they have read.
Praise for the first edition:
"An excellent textbook which is well planned, well written, and pitched at the correct level for psychology students. I would not hesitate to recommend Greene and d'Oliveira to all psychology students looking for an introductory text on statistical methodology."
Bulletin of the British Psychological Society
Learning to Use Statistical Tests in Psychology third edition has been updated throughout. It continues to be a key text in helping students to understand and conduct statistical tests in psychology without panic! It takes students from the most basic elements of statistics teaching them:
The new edition is divided into four discrete sections and within this structure each test covered is illustrated through a chapter of its own. The sections cover:
Presented in a student-friendly textbook format, Learning to Use Psychological Tests in Psychology enables readers to select and use the most appropriate statistical tests to evaluate the significance of data obtained from psychological experiments.
An errata sheet detailing the Decision Chart which is referred to can be downloaded by clicking here
Judith Greene was previously Professor of Cognitive Psychology at the Open University. Manuela D'Oliveira is presently teaching in Portugal - she teaches at the university in Porto and also in Lisbon.
Advertising plays a central role in consumer capitalism, and many students of contemporary society have focused on it in their critiques of consumer culture. Yet little of this literature has influenced legal theories and structures concerning the power of advertising. Advertising, Culture and the Law critically explores legal concepts of the power of advertising in the light of these recent developments in cultural theory. Rejecting traditional concepts of the power of advertising, the author provides an alternative vision of the potential role of law in the regulation of advertising texts and images. Examines the contribution of cultural studies, including feminist analysis, to the development of a cultural theory of advertising power Analyses central aspects of advertising law such as commercial speech, images of women and minorities, and advertising to children * Assesses the distinction between the reasonable and credulous consumer in misleading advertising
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