The Multicultural Mindset

Driving Business Growth in a Borderless Era

Author: Joycelyn David

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3rd July 2025

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Description

Unlock the Business Advantage of a Multicultural Mindset

Joycelyn David, CEO of AV Communications and one of the 100 most influential Filipina women in the world, shares the essential blueprint for business leaders thriving in today's borderless marketplace. With over 20 years of expertise in multicultural marketing, David demonstrates how mastering your Multicultural Quotient (MQ)-the measurable essence of cultural intelligence-transforms good leaders into exceptional global changemakers.

In an era where business success increasingly depends on cross-cultural fluency, discover how to unlock your MQ, transcend cultural barriers, and forge authentic connections across diverse markets and teams. This guide reveals proven strategies for developing the multicultural mindset that global business demands, backed by real-world case studies and actionable frameworks. Whether you're a C-suite executive, entrepreneur, or marketing professional, you'll learn how to leverage cultural intelligence as your competitive advantage in an interconnected world.

The distance between markets is shrinking, but the need for genuine multicultural understanding has never been greater. Transform your leadership potential by mastering the one skill that defines tomorrow's global leaders-a powerful multicultural mindset.

The future of business is borderless. Where will your MQ take you?

About the Author

JOYCELYN DAVID, CEO of AVC and Founder of TULONG was named among the "Most Influential Filipinas" worldwide (2022), and a consecutive Top Growing Company in Canada. A respected business leader with over twenty years’ experience globally, Joycelyn resides in Toronto with her husband Abraham, and son Lorenzo.