COVID-19: Our Auckland warehouse will be shipping essential items only during Level 4, but a wider range is still available for shipment from our Australian sister facility. Please expect delays.
Departments
 Free Returns

Personal MBA

Author: Josh Kaufman   Series: Viking

Paperback

10th Anniversary Edition

From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success.
See more
$24.01
Or pay later with
Dispatches in 7-9 days from Auckland
Check delivery costs & estimated arrival date Your delivery location:
{{ SelectedArea.Suburb }}{{ SelectedArea.Country == 'AU' ? (', ' + SelectedArea.State) : '' }} ({{ SelectedArea.Postcode }}) {{ SelectedArea.Country }} change
  • {{ Area.Suburb }}{{ Area.Country == 'AU' ? (', ' + Area.State) : '' }} {{ Area.Postcode }}
  • Your area not listed?
    Try search by suburb and postcode.
Parcel {{ $index + 1 }}
!
{{ Shipment.messages[0] }}
Fastest delivery
Lowest cost
{{ DeliveryOption.expectation }} - {{ DeliveryOption.door_time }}
{{ DeliveryOption.price | currencyCentsFree }}
from {{ DeliveryOption.price | currencyCentsFree }}
Option unavailable
If ordered {{ DeliveryOption.cutoff_message }} {{ DeliveryOption.cutoff_alt }}
{{ DeliveryOption.name }}
shipping
{{ DeliveryOption.special_message }}
More delivery options may be available at checkout
 
 
Paperback

PRODUCT INFORMATION

Summary

10th Anniversary Edition

From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success.

See more

Description

A world-class business education in a single volume. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. "The Personal MBA" distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. "The Personal MBA" explains concepts such as:

  • The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
  • The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
  • The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.
  • 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.
See more

Critic Reviews

“Finally, here's a”

Finally, here's a GBP10.99 MBA. Well on its way to becoming a business classic. You're pretty much guaranteed to get your money's worth - if not much, much more. -- Jason Hesse Real Business A sterling effort ... a book to be referred to at crucial moments -- Philip Delves Broughton Management Today Cherrypicks the cleverest advice from the most effective business books and condenses it into simple, memorable ideas and tools Smarta.com File this book under: NO EXCUSES. Seth Godin, author of Purple Cow and Linchpin No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game. Kevin Kelly, founding executive editor of Wired Few people know how to get things done better than Josh Kaufman. David Allen, author of Getting Things Done Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended. Ben Casnocha, author of My Start-Up Life Fundamentals are fundamentals. Whether you're an entrepreneur or an executive at a Fortune 50 company, this book will help you succeed. John Mang, Vice President, Procter & Gamble These concepts really work: I'm booked solid with clients, making eight times more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to our potential, you can't afford to miss this book. Tim Grahl, Founder and CEO, Out:Think Group A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way. Ali Safavi, Executive Director of International Sales & Distribution, The Walt Disney Company

See more

About the Author

Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website,

See more

Product Details

Publisher
Penguin Books Ltd
Published
6th September 2012
Pages
496
ISBN
9780670919536
$24.01
Or pay later with
Dispatches in 7-9 days from Auckland
Check delivery costs & estimated arrival date Your delivery location:
{{ SelectedArea.Suburb }}{{ SelectedArea.Country == 'AU' ? (', ' + SelectedArea.State) : '' }} ({{ SelectedArea.Postcode }}) {{ SelectedArea.Country }} change
  • {{ Area.Suburb }}{{ Area.Country == 'AU' ? (', ' + Area.State) : '' }} {{ Area.Postcode }}
  • Your area not listed?
    Try search by suburb and postcode.
Parcel {{ $index + 1 }}
!
{{ Shipment.messages[0] }}
Fastest delivery
Lowest cost
{{ DeliveryOption.expectation }} - {{ DeliveryOption.door_time }}
{{ DeliveryOption.price | currencyCentsFree }}
from {{ DeliveryOption.price | currencyCentsFree }}
Option unavailable
If ordered {{ DeliveryOption.cutoff_message }} {{ DeliveryOption.cutoff_alt }}
{{ DeliveryOption.name }}
shipping
{{ DeliveryOption.special_message }}
More delivery options may be available at checkout