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MKTG3 with Student Resource Access 12 Months, 3rd Edition

Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner and C. Lamb


ISBN / EAN: 9780170355506
This textbook is prescribed for the following courses:
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PUBLISHED: 27th October 2015
ISBN: 9780170355506
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ISBN / EAN: 9780170355506
This textbook is prescribed for the following courses:
Use our Textbook Finder to find the rest of your Textbooks!
OTHER FORMATS:
PUBLISHED: 27th October 2015
ISBN: 9780170355506

Publisher Description

A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster. MKTG3 delivers a fresh approach to give students what they need and want in a text.

Product Details

Author
Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner, C. Lamb
Year
2015
Edition
3rd
ISBN-10
0170355500
ISBN-13
9780170355506
Publication Date
2015-10-27
Publisher
Cengage Learning Australia
Country of Publication
Australia
Textbook
1
Language
English
Format
Hybrid
Audience
General/Trade

Product Reviews

18 Jul, 2018
By Ayisha