Jordan Peterson's work as a clinical psychologist has reshaped the modern understanding of personality, and now he has become one of the world's most popular public thinkers, with his lectures on topics ranging from the Bible to romantic relationships drawing tens of millions of viewers. In an era of polarizing politics, echo chambers and trigger warnings, his startling message about the value of personal responsibility and the dangers of ideology has resonated around the world.
In this book, he combines ancient wisdom with decades of experience to provide twelve profound and challenging principles for how to live a meaningful life, from setting your house in order before criticising others to comparing yourself to who you were yesterday, not someone else today.
Jordan B. Peterson is a Professor of psychology at the University of Toronto. Raised in the frigid wastelands of Northern Alberta, he has flown a hammer-head roll in a carbon-fiber stunt-plane, and built a Kwagu'l ceremonial bighouse on the upper floor of his Toronto home after being invited into and named by that Canadian First Nation. He's taught mythology to lawyers, doctors and business people, consulted for the UN Secretary General, helped his clinical clients manage depression, obsessive-compulsive disorder and anxiety, and lectured extensively in North America and Europe. With his students and colleagues, Dr. Peterson has published over a hundred scientific papers, and his book Maps of Meaning revolutionized the psychology of religion. Formerly a professor at Harvard University, he was nominated for its prestigious Levenson Teaching Prize.
Peterson has become a kind of secular prophet who, in an era of lobotomised conformism, thinks out of the box ... His message is overwhelmingly vital -- Melanie Philips The Times 12 Rules for Life hits home - from identifying the deeply engrained hierarchical ladder that motivates our decision making to asking indispensable and sometimes politically unpopular questions about your life and suggesting ways to better it -- Howard Bloom, author of 'The Lucifer Principle' Jordan Peterson is a Canadian psychologist whose seemingly overnight ascent to cultural rockstar comes after years of deep scholarship in many disciplines Psychology Today A rock-star academic, a cool, cowboy-boot-wearing public thinker who directs tough love at overprotected youth ... Peterson twirls ideas around like a magician -- Melanie Reid The Times Someone with not only humanity and humour, but serious depth and substance ... Peterson has a truly cosmopolitan and omnivorous intellect... There is a burning sincerity to the man Spectator The most important and influential Canadian thinker since Marshall McLuhan. His bold synthesis of psychology, anthropology, science, politics and comparative religion is forming a genuinely humanistic university of the future -- Camille Paglia Like the best intellectual polymaths, Peterson invites his readers to embark on their own intellectual, spiritual and ideological journeys... You have nothing to lose but your own misery Toronto Star A wonderful psychologist -- Malcolm Gladwell The most sought-after psychologist in the world Psychology Today Profound, charismatic and serious... One of the most important thinkers to emerge on the world stage for many years -- Tim Lott Spectator One of the most eclectic and stimulating public intellectuals at large today, fearless and impassioned -- Matthew d'Ancona Guardian Fascinating ... Peterson is brilliant on many subjects -- Bryan Appleyard Sunday Times It is that rare thing: self-help that might actually be helpful New Statesman Anyone who is in a position of leadership would find it very insightful ... Jordan Peterson is a profound writer -- Gina Miller Charismatic and exceptionally articulate.... Peterson is a new kind of public intellectual, using YouTube to spread ideas infinitely wider than predecessors such as Bertrand Russell or Isaiah Berlin -- Amol Rajan New Statesman In a different intellectual league... Peterson can take the most difficult ideas and make them entertaining. This may be why his YouTube videos have had 35m views. He is fast becoming the closest that academia has to a rock star Observer Everyone must read 12 Rules For Life... The most enlightening book I have read in ages. Google him if you like, if it makes you feel better. It will, by the way. But get the book, that is the most important thing. And then read it. And then pass it on to a friend -- Chris Evans The most influential public intellectual in the Western world right now New York Times Genuinely extraordinary... Unmatched by any other modern thinker ... A prophet for our times -- Dominic Sandbrook Daily Mail
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