ReWritten

Jonathan Schulman has been in the furniture business his entire career, starting with a position in a regional furniture chain in San Diego, California. Spotting a new trend in personal computers, he opened his first furniture store specializing in home and small office furniture, opening a second and third location soon after. Spotting market shifts early on, he partnered with Ashley Furniture to open licensed stores in Orange County, later selling them to the company and becoming a factory representative. Today, he represents the largest motion upholstery manufacturer in California and Hawaii, training retail staff and advising stores of all sizes. His experience as a store owner and brand licensee gives him unique insight into building lasting customer relationships, not just selling. Jonathan lives in Orange County, CA, with his wife, Jill, and their golden retriever, Charlie. His two college-aged daughters grew up hearing all about the furniture business. With decades of experience, Jonathan continues to shape the retail experience across the furniture industry.