The Forgotten Sense

‘At heart, this is an enjoyably enthusiastic and fairly rapid survey of present-day smell science’ James McConnachie, Sunday Times

‘Humans are highly visual, suggesting that, compared to other mammals, our olfactory system has atrophied. Instead, what has atrophied is our appreciation of and knowledge about olfaction. Highly readable and scientifically impeccable, The Forgotten Sense takes on topics ranging from whether human pheromones exist to links between olfactory disgust and political views to what is revealed about someone’s health by both how good they smell and how well they smell. I thoroughly enjoyed this book’ Robert M. Sapolsky, New York Times bestselling author of Behave and Determined

‘I love this book. It reawakened my sense of smell more than any zesty body wash or freshly brewed cup of coffee. The Forgotten Sense brilliantly explores the science that underpins our sense of smell’ Mark Miodownik, New York Times bestselling author of Stuff Matters

‘With intelligence and wit, a researcher raises our sensitivity to smell’ Kirkus Reviews

Dr. Jonas Olofsson received his PhD in 2008 at Umeå University and was appointed as docent at Stockholm University in 2009. He has conducted research at Northwestern University (Chicago, 2009-2011), The Scripps Research Institute (San Diego, 2005-2006) and at Karolinska Insitutet (Stockholm, 2009). Since 2016, he has been an adjunct associate professor at New York University School of Medicine.