Unsafe Thinking: How to be Creative and Bold When You Need It Most

A radical new guide to thinking and working creatively'An array of fresh insights on creativity, motivation and staying in "flow" Daniel H. Pink, author of Drive and To Sell Is HumanIn Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals - from the Google programmer who disobeyed his managers in order to revolutionise the world's email systems, to the mayor who employed mime artists to transform his city's traffic problem - are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers.By revealing the secrets of those who reject our society's outmoded approach to work, Unsafe Thinking promises to unleash the hidden power of creativity in all of us._____'An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose.' Adam Grant, author of Originals'Fascinating . . . Sachs has practical tools for success.' Forbes'A must-read for anyone facing a changing world.' Jonah Berger, author of Contagious

“Unsafe Thinking delivers an array of fresh insights on creativity, motivation and staying in "flow".”

Unsafe Thinking delivers an array of fresh insights on creativity, motivation and staying in “flow”. -- Daniel H. Pink, author of DRIVE
In his fascinating new book Unsafe Thinking, the journalist and expert on story telling and creativity, Jonah Sachs, talks about how companies can be so focused on the consensus and the tried and tested that they lose sight of a great opportunity . . . Sachs has practical tips for success. Forbes
Argues that now is not the time to play it safe. -- What CEOs Are Reading Management Today
Challenging received wisdom is clearly not easy, especially when that involves standing up to your superiors, or looking stupid in front of your peers. But the greatest benefits of courage are, Sachs argues, to be found in challenging yourself. -- Management Today
An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose. -- Adam Grant, author of ORIGINALS
Practical and truly entertaining . . . A must-read for anyone facing a changing world. -- Jonah Berger, author of CONTAGIOUS
Unsafe Thinking explores the alternative to the tried and tested solution . . . Unsafe thinking, Sachs suggests, is not only the way to success at work, it is the route to “a more fulfilled, exciting, and joyful life”. -- Books of the Month Financial Times
A blazingly original book . . . Destined to become a classic. -- Mary Karr, author of THE LIARS’ CLUB
Since none of us can see the next business breakthrough, we can only emulate the people who have brought real innovation to market, and challenge the team around us to think counter-intuitively, in hopes of changing habits. I found some real insights along these lines in a new book, Unsafe Thinking, by Jonah Sachs, who is one of the influential social innovators I know. He outlines a set of straightforward practices that both he and I believe we can all use to create counter-intuitive breakthroughs ourselves. We don't need to wait for lightning to strike, if we proactively improve our ability to accept more seemingly outlandish solutions and ideas. Inc.
Written with considerable panache. People Management

Jonah Sachs is founder of the ethical brand and innovation consultancy Free Range Studios. His work has been awarded 'best of' honours at three separate SXSW Festivals, earned him a Webby award and been viewed tens of millions of times on YouTube. Fast Company has named Sachs one of the fifty innovators offering hope for the planet.

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.