Contagious
How to Build Word of Mouth in the Digital Age
$42.78
- Paperback
256 pages
- Release Date
3 May 2016
Summary
The New York Times bestseller that explains why certain products and ideas become popular.
“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” –Daniel Gilbert, author of the bestseller Stumbling on Happiness
What makes things popular? If you said advertising, think again. People don’t listen to advertisements; they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and ru…
Book Details
| ISBN-13: | 9781451686586 |
|---|---|
| ISBN-10: | 1451686587 |
| Author: | Jonah Berger |
| Publisher: | Simon & Schuster |
| Imprint: | Simon & Schuster |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 3 May 2016 |
| Weight: | 227g |
| Dimensions: | 18mm x 137mm x 211mm |
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Critics Review
“Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator’s ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives.”
Jonah Berger
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”
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