Creativity in PR and Communications
concepts and practices for innovation
$243.20
- Hardcover
304 pages
- Release Date
3 November 2025
Summary
Unleash Your Creative Potential: A Guide to PR and Communications
Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets.
Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores:
- Fostering a …
Book Details
| ISBN-13: | 9781398620865 |
|---|---|
| ISBN-10: | 1398620866 |
| Author: | Jon Cope, Stuart Mayell |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 3 November 2025 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
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About The Author
Jon Cope
Jon Cope is the Assistant Head of the School of Media and Communications at the University of Westminster, UK. He is also a PR practitioner with over 25 years of experience in creative direction and content creation for consumer, lifestyle and healthcare sectors.
Stuart Mayell is Visiting Lecturer at the University of Westminster, UK, and a communications professional with 30 years of experience and over 10 years of experience as a Creative Director in PR and communications. He is also Head of the Creative Difference at The Difference Collective.
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