Winning the Global TV News Game

Author: Johnston Carla Brooks Series: Routledge Library Editions: Broadcasting

Paperback

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

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Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.

Product Details

Publisher

Taylor & Francis Ltd | Routledge

Published

4th June 2025

Pages

340

ISBN

9781032607771

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Winning the Global TV News Game

Author: Johnston Carla Brooks Series: Routledge Library Editions: Broadcasting

Paperback

Paperback

PRODUCT INFORMATION

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Description

Product Details

Returns

Browse by category

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