How to Write a Marketing Plan
define your strategy, plan effectively and reach your marketing goals
$24.80
- Paperback
200 pages
- Release Date
17 August 2025
Summary
Ignite Your Business: The Ultimate Guide to Writing a Marketing Plan
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.
How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now featur…
Book Details
| ISBN-13: | 9781398619739 |
|---|---|
| ISBN-10: | 1398619736 |
| Series: | Creating Success series |
| Author: | John Westwood |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 200 |
| Edition: | 8th |
| Release Date: | 17 August 2025 |
| Weight: | 242g |
| Dimensions: | 216mm x 138mm x 11mm |
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About The Author
John Westwood
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.
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