The Automatic Customer
creating a subscription business in any industry
$25.21
- Paperback
224 pages
- Release Date
18 September 2016
Summary
Turn One-Time Buyers into Lifetime Subscribers
The lifeblood of your business is repeat customers. But customers can be fickle and competitors are ruthless. So how do you ensure a steady flow of business? The secret is finding and keeping automatic customers.
These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.
Book Details
| ISBN-13: | 9780241247006 |
|---|---|
| ISBN-10: | 0241247004 |
| Author: | John Warrillow |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Books Ltd |
| Format: | Paperback |
| Number of Pages: | 224 |
| Release Date: | 18 September 2016 |
| Weight: | 163g |
| Dimensions: | 197mm x 128mm x 13mm |
What They're Saying
Critics Review
Read, apply and watch your bank deposits grow every month
Read, apply and watch your bank deposits grow every month – Chris Guillebeau, bestselling author of The $100 StartupIf you have a business, or are thinking about starting one, this book will be the best investment you’ve ever made – Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big
About The Author
John Warrillow
John Warrillow, the author of Built to Sell, is the founder of The Value Builder System™ where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.
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