Winning Not Fighting

A wondrous book built around the collision of two deeply implausible bedfellows: Eastern martial arts and modern business culture. But what may sound like an unlikely pairing in fact yields a host of the most eye-opening ideas that won’t fail to intrigue anyone with an interest in a more mindful, purpose driven and humane business world. Not least, the humanity and vulnerability of the authors shine through and make this a touching as well as inspiring read. * Alain de Botton, Philosopher and bestselling author of The Course of Love *A timely piece of work that unites business and martial arts in a realistic, practical and intelligent way. It’s capitalism, but not as we know it * Benjamin Zephaniah, Poet and bestselling author of The Life and Rhymes of Benjamin Zephaniah *Winning Not Fighting provides a wholly new perspective to finding balance and success * Nir Eyal, author of Hooked and Indistractable *I highly recommend it * John Maeda, Chief experience officer, Publicis Group and author of How to Speak Machine: Laws of Design for a Digital Age *

John Vincent (Author)

John Vincent is CEO and co-founder of the healthy fast-food chain, LEON, which he started in 2004 with the mission to create Naturally Fast Food - food that tastes good, does you good and is kind to the planet. The guiding principle behind John’s experience and success in business is his vision and commitment to help make things better. It is this singular purpose that has seen him grow LEON into one of the UK’s most recognisable restaurant brands, establish the company in the US and Europe, and lead projects such as the UK government’s School Food Plan and to create and Chair the Council for Sustainable Business.

Julian Hitch (Author)

Julian Hitch is one of Europe’s foremost masters in the ancient Chinese martial art of Wing Tsun and has travelled the world practising and teaching Wing Tsun. He is an experienced consultant, applying the principles of the martial art to achieve business success. He works closely with a number of companies, including Leon Restaurants, where he is the Director of Wellbeing. A qualified barrister, he also guides his own Kwoon (school of martial arts) in London and is an expert in close quarter combat, training elite military and close protection personnel.