Boeing versus Airbus
the inside story of the greatest international competition in business
$44.06
- Paperback
272 pages
- Release Date
8 January 2008
Summary
Sky Titans: The Battle Between Boeing and Airbus
The commercial airline industry is a volatile, dog-eat-dog world. In the late 1990s, Airbus overtook Boeing as the leading aircraft manufacturer. But Airbus soon faced the same complacency it once challenged, allowing Boeing to reclaim its top position.
Now, both companies face challenges: serving growing Asian markets and navigating competition from China and Japan. John Newhouse delivers a riveting story of these two titans …
Book Details
| ISBN-13: | 9781400078721 |
|---|---|
| ISBN-10: | 1400078725 |
| Series: | Vintage |
| Author: | John Newhouse |
| Publisher: | Random House USA Inc |
| Imprint: | Random House Inc |
| Format: | Paperback |
| Number of Pages: | 272 |
| Release Date: | 8 January 2008 |
| Weight: | 227g |
| Dimensions: | 202mm x 132mm x 15mm |
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What They're Saying
Critics Review
“A must-read for anyone looking for a glimpse into the white-knuckled world of the commercial airplane business.”—BusinessWeek“One of the great business stories of our times.”—The Chicago Tribune“An epic narrative… . There is nothing quite like it … [and there’s] no better commentator on this sporting struggle than John Newhouse.” —The Economist“Mr. Newhouse gives us a tutorial on a number of important issues that affect all participants in the global marketplace.” —The Washington Times
About The Author
John Newhouse
John Newhouse has written seven books and for many years was the Washington correspondent for The New Yorker. He lives in Washington, D.C.
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