Design by Numbers

Author: John Maeda and Paola Antonelli Series: Design by Numbers

"John Maeda shows graphic designers how to step back a level and create their own digital tools. His elegant book could change the way we think about graphic design; I hope it will." --William J. Mitchell, Dean, School of Architecture and Planning, MIT

A pioneering graphic designer shows how to use the computer as an artistic medium in its own right.

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Summary

A pioneering graphic designer shows how to use the computer as an artistic medium in its own right.

Description

A pioneering graphic designer shows how to use the computer as an artistic medium in its own right.Most art and technology projects pair artists with engineers or scientists- the artist has the conception, and the technical person provides the know-how. John Maeda is an artist and a computer scientist, and he views the computer not as a substitute for brush and paint but as an artistic medium in its own right. Design By Numbers is a reader-friendly tutorial on both the philosophy and nuts-and-bolts techniques of programming for artists.Practicing what he preaches, Maeda composed Design By Numbers using a computational process he developed specifically for the book. He introduces a programming language and development environment, available on the Web, which can be freely downloaded or run directly within any JAVA-enabled Web browser. Appropriately, the new language is called DBN (for "design by numbers"). Designed for "visual" people-artists, designers, anyone who likes to pick up a pencil and doodle-DBN has very few commands and consists of elements resembling those of many other languages, such as LISP, LOGO, C/JAVA, and BASIC.Throughout the book, Maeda emphasizes the importance-and delights-of understanding the motivation behind computer programming, as well as the many wonders that emerge from well-written programs. Sympathetic to the "mathematically challenged," he places minimal emphasis on mathematics in the first half of the book. Because computation is inherently mathematical, the book's second half uses intermediate mathematical concepts that generally do not go beyond high-school algebra. The reader who masters the skills so clearly set out by Maeda will be ready to exploit the true character of digital media design.

Awards

Winner of Honorable Mention, 2000, American Association of Museums (AAM) publication competition 2000

Critic Reviews

"This may well be the first software manual that you'd actually volunteer to have lying around on your coffee table." - Liz Bailey, The Daily Telegraph

About the Author

An internationally recognized leader at the intersection of design and technology, John Maeda is Executive Vice President/Chief Experience Officer at Publicis Sapient. He was the 16th President of the Rhode Island School of Design (RISD). He is the author of Design by Numbers, The Laws of Simplicity, and Redesigning Leadership, all published by The MIT Press.