The Creative Economy
How People Make Money from Ideas
$37.81
- Paperback
304 pages
- Release Date
2 January 2014
Summary
Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.
Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?
In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is ch…
Book Details
| ISBN-13: | 9780141977034 |
|---|---|
| ISBN-10: | 0141977035 |
| Author: | John Howkins |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Books Ltd |
| Format: | Paperback |
| Number of Pages: | 304 |
| Edition: | 2nd |
| Release Date: | 2 January 2014 |
| Weight: | 216g |
| Dimensions: | 18mm x 130mm x 197mm |
Critics Review
“John Howkins picks his way through the many facets of creativity, unearthing surprising facts.”
John Howkins picks his way through the many facets of creativity, unearthing surprising facts * Economist *
The first really practical guide for people working in the creative industries * Director Magazine *
A valuable introduction to its brave new world * Sunday Times *
A point of reference for those seeking to merge creativity with business acumen * World Intellectual Property Organization *
John Howkins
John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include Understanding Television, Mass Communications in China and New Technologies, New Policies.
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