Hegarty on Advertising
turning intelligence into magic
$33.59
- Paperback
244 pages
- Release Date
14 February 2024
Summary
Hegarty on Advertising: Wisdom from a Legendary Ad Man
A revised and expanded edition of the book described by Books Monthly as ‘an absolute gem. A bible, in fact’.
If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men, this best-selling book contains five decades’ worth of wisdom from the man behind hugely influential campaigns for brand…
Book Details
| ISBN-13: | 9780500296967 |
|---|---|
| ISBN-10: | 0500296960 |
| Author: | John Hegarty |
| Publisher: | Thames & Hudson Ltd |
| Imprint: | Thames & Hudson Ltd |
| Format: | Paperback |
| Number of Pages: | 244 |
| Release Date: | 14 February 2024 |
| Weight: | 680g |
| Dimensions: | 229mm x 166mm |
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What They're Saying
Critics Review
‘Knowledgeable, opinionated, easy to read and intelligible even to people who don’t think they know about “creativity”’ - Campaign‘Engaging, smart and enjoyably contentious’ - Time Out
About The Author
John Hegarty
John Hegarty is one of the world’s most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President’s Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.
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