Strategic Customer Service
managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits
$28.35
- Paperback
288 pages
- Release Date
13 March 2025
Summary
Unlock Loyalty: A Strategic Customer Service Roadmap
Any organization can win more customers and increase sales if they learn to be more strategic with their customer service.
When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn to actively reach out, prevent problems, and resolve issues in ways that boost loyalty.
Strategic Cus…
Book Details
| ISBN-13: | 9781400252879 |
|---|---|
| ISBN-10: | 1400252873 |
| Author: | John Goodman |
| Publisher: | HarperCollins Focus |
| Imprint: | Amacom |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 13 March 2025 |
| Weight: | 308g |
| Dimensions: | 229mm x 152mm x 21mm |
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About The Author
John Goodman
John Goodman (Arlington, VA) is vice chairman of Customer Care Measurement and Consulting, and co-founder of TARP Worldwide. He has managed more than 1,000 separate customer service studies sponsored by Coca-Cola USA. His clients have included Allstate, Nationwide Insurance, The Museum of Modern Art, IBM, The Mayo Health System, Hyundai, Humana, Johnson & Johnson, Merck, ServiceMaster, HP, GE Capital, Apple, Legg Mason, American Express, Neiman Marcus, Honda, US Green Building Council, Chick Fil A, and Harley Davidson.
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