From Invisible to Icon

John Fareed is a personal branding and performance coach, a highly sought-after keynote speaker, and author of the new revised and expanded edition of From Invisible to Icon: How to Become a Known Expert in Your Industry. He is global chairman of Horwath HTL, the global leader in hotel, tourism, and leisure consulting. The hundred-year-old firm boasts 250 senior consultants working out of sixty offices in more than fifty countries. Prior to his distinguished consulting career, Fareed spent fifteen years as a professional magician performing on cruise ships, in casinos, and at private clubs. He also served six years in the US Marine Corps. In his mid-thirties, Fareed began a successful hotel, tourism, and leisure consulting career as a solo practitioner, having never worked in the industry—and without the benefit of a college education. He spent the next thirty years advancing from “invisible to icon” in the industry.