Merchandise Buying and Management
$198.47
- Paperback
460 pages
- Release Date
11 September 2013
Summary
Master the Art of Merchandise Buying and Management
The fourth edition of Merchandise Buying and Management delivers the most up-to-date insights into modern merchandising and retailing. Designed for college-level courses, this text equips future buyers and store managers with the knowledge they need to thrive.
Explore key topics relevant to today’s retail landscape, where buyers are fiscal managers and product developers, and store managers drive sales and assortme…
Book Details
| ISBN-13: | 9781609014902 |
|---|---|
| ISBN-10: | 1609014901 |
| Author: | John Donnellan |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Fairchild Books |
| Format: | Paperback |
| Number of Pages: | 460 |
| Edition: | 4th |
| Release Date: | 11 September 2013 |
| Weight: | 840g |
| Dimensions: | 231mm x 183mm x 25mm |
What They're Saying
Critics Review
This book offers a great insight to contemporary merchandising and retailing with key examples from fashion and non-fashion retailers. The content is enhanced at the end of each chapter by summary points, key terms/ concepts and areas of further consideration. * Adele Thorley, Birmingham City University, UK *
About The Author
John Donnellan
John Donnellan was Dean of Business and Computer Information Systems at Holyoke Community College, USA. For 20 years, he held management, merchandising, and sales promotions positions in various department and specialty stores. Donnellan frequently addresses trade and professional associations on current retailing topics.
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