Measure What Matters is a revolutionary approach to business that has been adopted by some of Silicon Valley's most successful startups. It is a movement that is behind the explosive growth of Intel, Google, Amazon and Uber and many more.
Measure What Matters is about using Objectives and Key Results (or OKRs) to make tough choices on business priorities. It's about communicating these objectives throughout the company from entry level to CEO and it's about collecting timely, relevant data to track progress - to measure what matters.
When Google first started out, its founders had amazing technology, entrepreneurial energy and sky-high ambition but no business plan. John Doerr taught them a proven approach to operating excellence that has helped them achieve greatness. He has since shared OKRs with more than fifty companies with outstanding success.
In this book, Larry Page, Bill Gates, Bono, Sheryl Sandberg and many more explain how OKRs have helped them exceed all expectations and run their organisations with focus and agility.
John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world's most successful entrepreneurs and companies, such as Google, Zynga and Amazon. John serves on the boards of Google, Zynga and Amyris. He also led KPCB's investment in Twitter. He is a member of the American Academy of Arts and Sciences, and was a member of U.S. President Barack Obama's Council on Jobs and Competitiveness. He has 291K followers on Twitter. His TED Talk on greentech has 845K views.
In addition to being a terrific personal history of tech in Silicon Valley, Measure What Matters is an essential handbook for both small and large organizations; the methods described will definitely drive great execution -- Diane Greene CEO of Google Cloud 'Measure What Matters will transform your approach to setting goals for yourself and your organization. John Doerr pushes every leader to think deeply about creating a focused, purpose-driven business environment' -- Mellody Hobson president of Ariel Investments I'm a big believer in John Doerr's simple yet effective OKR system-I've seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success -- Anne Wojcicki founder and CEO of 23andMe Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world -- Reid Hoffman cofounder of LinkedIn and author of The Start-up of You 'I'd recommend John's book for anyone interested in becoming a better manager' -- Bill Gates 'John Doerr has been the source of management magic for many of the most iconic companies in Silicon Valley that went on to change the world. Measure What Matters is a must read for anyone motivated to improve their organization' -- Former Vice President Al Gore chairman of the Climate Reality Project 'Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable and effective team. It encourages the kind of big, bold bets that can transform an organization' -- John Chambers executive chairman of Cisco John Doerr is a Silicon Valley legend. He explains how transparently setting objectives and defining key results can align organisations and motivate high performance -- Jonathan Levin dean of Stanford Graduate School of Business 'Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies' -- Gordon Moore cofounder and former chairman of Intel 'In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colourful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organisations of any size' -- Walter Isaacson author of Steve Jobs and The Innovators 'Measure What Matters deserves to be fully embraced by every person responsible for performance in any walk of life. John Doerr makes Andy Grove a mentor to us all. If every team, leader and individual applied OKRs with rigor and imagination, all sectors of society could see an exponential increase in productivity and innovation' -- Jim Collins author of Good to Great 'Measure What Matters shows how any organization or team can aim high, move fast, and excel' Sheryl Sandberg, Facebook COO and founder of Leanln.org and OptionB.org
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