Communications Writing and Design
the integrated manual for marketing, advertising, and public relations
$248.37
- Hardcover
224 pages
- Release Date
6 April 2017
Summary
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
- Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
- Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and pro…
Book Details
| ISBN-13: | 9781119118909 |
|---|---|
| ISBN-10: | 1119118905 |
| Author: | John DiMarco |
| Publisher: | John Wiley and Sons Ltd |
| Imprint: | Wiley-Blackwell |
| Format: | Hardcover |
| Number of Pages: | 224 |
| Release Date: | 6 April 2017 |
| Weight: | 680g |
| Dimensions: | 252mm x 193mm x 18mm |
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About The Author
John DiMarco
John DiMarco, Ph.D, is Associate Professor of Communications at St. John’s University in New York, USA, as well as creator and founder of PortfolioVillage.com. For over 20 years, he has provided technical writing, public relations, marketing, graphic design, instructional design, and training in his own firms, DiMarco Associates and PortfolioVillage, Inc.,and for organizations including Long Island University and CANON, USA. His research interests include digital media, design thinking, persuasion, and creativity. He has published numerous articles and chapters, as well as the books: Career Power Skills (2013), Digital Design for Print and Web (Wiley, 2010), Web Portfolio Design and Applications (2006), and Computer Graphics and Multimedia (2006).
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