Tough Enough

Takes both old and new leadership tactics and transforms them into strategies to use in crises … It is a testament to Baird and Hunter’s lucrative experience in the business realm and the role they play in shaping great leaders – Eric Yuan, CEO and founder of Zoom
If you believe you have to choose between being respectful and being effective, Tough Enough will change your mind. John Baird and Matt Hunter prove that the best leaders do both – and do it exceptionally well – with clarity, conviction, and courage – John Mackey, cofounder and former CEO of Whole Foods and New York Times bestselling author of Conscious Capitalism
Drawing from deep experience coaching top executives, John Baird and Matt Hunter deliver a compelling framework in Tough Enough for leading teams to greatness. It’s a powerful reminder that excellence requires courage and that the best leaders know how to push harder, lead better, and achieve lasting results – Lip Bu Tan, CEO of Intel Corporation
In Tough Enough, John Baird and Matt Hunter deliver a masterclass in modern leadership – one that rejects false trade-offs between performance and humanity. This book challenges leaders to raise their standards without losing their soul, offering a practical and powerful framework for building teams that truly win – Denise Young, former Worldwide Chief of Human Resources at Apple

Dr. John Baird is an executive leadership coach and co-founder of Velocity Coaching Group. He brings forty years of experience training elite performers, including twenty-five years advising senior leaders at Apple such as Steve Jobs and Tim Cook. He is the Wall Street Journal bestselling co-author of Leading with Heart and a former Outstanding Professor at San Jose State University. He lives in San Jose, California.

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