The Global Market
developing a strategy to manage across borders
$154.30
- Hardcover
432 pages
- Release Date
17 May 2004
Summary
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the “unglobal consumer” who does not have a “one size fits all” need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and ot…
Book Details
| ISBN-13: | 9780787968571 |
|---|---|
| ISBN-10: | 0787968579 |
| Series: | Jossey-Bass Business & Management (Hardcover) |
| Author: | John A. Quelch, Rohit Deshpande |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | Jossey-Bass Inc.,U.S. |
| Format: | Hardcover |
| Number of Pages: | 432 |
| Edition: | 1st |
| Release Date: | 17 May 2004 |
| Weight: | 694g |
| Dimensions: | 232mm x 159mm x 33mm |
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About The Author
John A. Quelch
John A. Quelch is senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001 he was dean of London Business School. Quelch is the author or coauthor of sixteen books.
Rohit Deshpandeé is Sebastian S. Kresge Professor of Marketing at Harvard Business School. His primary research interest concerns the impact of corporate culture on global marketing strategy.
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