Hardcover
Exploration of how to design for rebranding concepts that result in optimum commercial success, brings together some of the best rebranding projects in the world.
Rebranding Design
$97.44
- Hardcover
304 pages
- Release Date
1 September 2017
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Summary
Rebranding is a delicate exercise that can often have many pitfalls, both for the brand that ventures into such a project and for the agency who has been chosen to engage with this process. The business undergoing rebranding must ask the following questions: is this an appropriate time for such substantive work? Are we talking about a soft evolution or metamorphosis? Does this rebranding address a clearly identified problem, and can it represent a genuine asset for development? For designers…
Book Details
| ISBN-13: | 9781864707212 |
|---|---|
| ISBN-10: | 1864707216 |
| Author: | Johan Debit |
| Publisher: | Images Publishing Group Pty Ltd |
| Imprint: | Images Publishing Group Pty Ltd |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 1 September 2017 |
| Weight: | 1.48kg |
| Dimensions: | 275mm x 215mm |
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