Customer Engagement Strategy
Using Emerging Technologies to Transform the Customer Journey
$55.90
- Paperback
296 pages
- Release Date
3 September 2026
Summary
Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.
Written for decision-makers shaping enterprise gr…
Book Details
| ISBN-13: | 9781398628298 |
|---|---|
| ISBN-10: | 1398628298 |
| Author: | Joern Schlimm |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 296 |
| Release Date: | 3 September 2026 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
About The Author
Joern Schlimm
Joern Schlimm is a consultant and academic with over 19 years of international experience in digital innovation, based in Zurich, Switzerland. As Partner at Ameliorate GmbH, he advises sports and entertainment clients on customer journeys and emerging technologies like AI, Web3, and virtual environments. Previously at FIFA, he developed enterprise-wide risk management frameworks and advised on fan engagement for major events including the FIFA World Cups. He has held senior consulting roles at PwC and KPMG, leading projects for multinational clients.
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