Services Marketing: People, Technology, Strategy, 8th Edition

People, Technology, Strategy

Author: Jochen Wirtz and Christopher Lovelock

ISBN / EAN: 9781944659011
This textbook is prescribed for the following courses:
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Summary

People Technology Strategy.

Description

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.