Paperback
People Technology Strategy.
Services Marketing: People, Technology, Strategy, 8th Edition
people, technology, strategy
$119.20
- Paperback
800 pages
- Release Date
11 April 2016
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Summary
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the wo…
Book Details
| ISBN-13: | 9781944659011 |
|---|---|
| ISBN-10: | 1944659013 |
| Author: | Jochen Wirtz, Christopher Lovelock |
| Publisher: | World Scientific (Us) |
| Imprint: | World Scientific Publishing Co Inc |
| Format: | Paperback |
| Number of Pages: | 800 |
| Edition: | 8th |
| Release Date: | 11 April 2016 |
| Weight: | 1.50kg |
| Dimensions: | 23mm x 216mm x 274mm |
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