Type Matters!

Once upon a time, only typesetters needed to know about kerning, leading, ligatures and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we'd all like our letters, reports and other documents to look as good – and be as readable – as possible. But what does all the confusing terminology about ink traps, letter spacing and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading and the treatment of numbers. Examples show precisely what makes good typography – and, crucially, what doesn't. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout. AUTHOR: Ben Casey is Creative Director of The Chase design consultancy and Professor of Visual Communication at the University of Central Lancashire. Jim Williams began his career as a typographer in advertising, and is now an award-winning graphic designer and a senior lecturer in graphics at Staffordshire University. SELLING POINTS: . The ultimate book of typography tips for anyone interested in improving the look of their type . Clear subject-by-subject structure helps the reader quickly identify the relevant topic . Elegantly designed, with soft flexi binding, ribbon placeholders and an elastic enclosure, ideal for handy desktop reference

“This book recalls the wise words of the great Jan Tschichold: ”

This book is perfectly positioned to ease the newbie into the world of typography... it is a learner's bible. - SEATTLE POST INTELLIGENCER This book is pleasing to the touch, the nose, the eye, and when actually read, the hungry mind. - BLOGCRITICS A solid addition to the field of introductory texts on the subject of typography. - I LOVE TYPOGRAPHY

Jim Williams began his career as a typographer in advertising, and is now an award-winning graphic designer and a senior lecturer in graphics at Staffordshire University.

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