The New Science of Customer Relationships
delivering the one-to-one promise with ai
$45.60
- Hardcover
272 pages
- Release Date
13 August 2025
Summary
AI-Powered Customer Relationships: Build Deeper Connections & Drive Revenue
A practical strategy guide for building profitable customer relationships using the latest AI science and tech
The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company’s customer communications. Analytics and marketing experts …
Book Details
| ISBN-13: | 9781394319541 |
|---|---|
| ISBN-10: | 1394319541 |
| Author: | Jim Sterne, Thomas H. Davenport |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 272 |
| Release Date: | 13 August 2025 |
| Weight: | 499g |
| Dimensions: | 229mm x 150mm x 23mm |
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About The Author
Jim Sterne
THOMAS H. DAVENPORT is a Co-Founder of the International Institute for Analytics. He’s also a Fellow at the MIT Initiative on the Digital Economy and a Senior Advisor to Deloitte Analytics. He teaches analytics and big data in executive programs at Babson, Harvard Business School, and the Sloan School of Business at MIT.
JIM STERNE is the Founder of the eMetrics Summit and a Co-Founder and Board Chair of the Digital Analytics Association. He is the author of 101 Things You Should Know About Marketing Optimization Analysis, Social Media Metrics, and The Devil’s Data Dictionary.
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