Buyer Personas, Revised and Expanded
gain deep insight into your customers' buying decisions and win more business
$42.40
- Hardcover
240 pages
- Release Date
4 August 2024
Summary
Unlock Your Customer’s Mind: The Power of Buyer Personas
A fresh look into understanding your prospective customer’s buying decisions to influence them and win more business
Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about—then harness this n…
Book Details
| ISBN-13: | 9781394236336 |
|---|---|
| ISBN-10: | 1394236336 |
| Author: | Jim Kraus, Adele Revella |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Edition: | 2nd |
| Release Date: | 4 August 2024 |
| Weight: | 408g |
| Dimensions: | 231mm x 160mm x 31mm |
About The Author
Jim Kraus
JIM KRAUS is the President of Buyer Persona Institute (BPI) and a Principal of KS&R, Inc., a leading global market research and consulting firm. Jim has spent his entire career as an executive and consultant, advising small to market leading global brands on how to understand their prospective buyers and why they make the buying decisions that they do.
ADELE REVELLA is the Founder of Buyer Persona Institute (BPI) and a leading authority on buyer personas. A career marketer with decades of experience, Adele has seen the discipline from all sides: executive, consultant, trainer and entrepreneur. Now retired, she traveled the world as a marketing and business leadership speaker, consultant, blogger and workshop facilitator.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.