Digital Transformation in Sports
$241.75
- Hardcover
179 pages
- Release Date
11 August 2025
Summary
Level Up: How Digital Transformation is Revolutionizing Sports
The sports industry is a highly competitive arena, and over the last decade, technology has dramatically reshaped its operations. Sports analytics, the fusion of data science and sports, is leading this digital transformation. It uses innovative technologies and advanced analytical techniques to evaluate and improve player and team performance, enhance decision-making, and strengthen competitive strategies.
Book Details
| ISBN-13: | 9781032648187 |
|---|---|
| ISBN-10: | 103264818X |
| Series: | Data Analytics Applications |
| Author: | Jillian McNiff Villemaire, Haiyan Huang |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Auerbach |
| Format: | Hardcover |
| Number of Pages: | 179 |
| Release Date: | 11 August 2025 |
| Weight: | 510g |
| Dimensions: | 234mm x 156mm |
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About The Author
Jillian McNiff Villemaire
Jillian McNiff Villemaire joined the Flagler College faculty in 2014. She teaches a variety of courses in the Department of Applied Management. Her primary interests include marketing, communications, and social media in the sports industry. Before devoting herself to undergraduate teaching, Dr. McNiff Villemaire worked in marketing for Boston University’s Fitness and Recreation Center and for the New England Patriots, the New England Revolution, and Gillette Stadium. She brings a passion for applied sport management learning strategies to her role as teacher and adviser.
Haiyan Huang earned a PhD in information sciences and technology at the Pennsylvania State University. Her primary research and teaching interests include data science and analytics, web usability and user experiences, IT adoption, diversity of the IT workforce, and global information systems development. Before joining Flagler College, Dr. Huang taught at Michigan Technological University, Purdue University Calumet, and the Pennsylvania State University. She has published more than 40 journal articles, book chapters, and conference papers.
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