Omnichannel Retailing for the Fashion Business
$140.80
- Paperback
264 pages
- Release Date
14 May 2025
Summary
Fashion Forward: Mastering Omnichannel Retail
Retailing in the fashion industry is in constant flux. While brick-and-mortar stores once dominated, digital platforms are now the preferred choice for many consumers. Omnichannel retailing bridges this gap, creating a seamless shopping experience and becoming the industry norm.
This book provides a comprehensive look at both the strategic and practical aspects of omnichannel retailing, with a focus on leveraging US-based e-comme…
Book Details
| ISBN-13: | 9781501377099 |
|---|---|
| ISBN-10: | 1501377094 |
| Author: | Jihyun Vick, Dr. Tunmin Catherine Jai |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Fairchild Books |
| Format: | Paperback |
| Number of Pages: | 264 |
| Release Date: | 14 May 2025 |
| Weight: | 752g |
| Dimensions: | 278mm x 214mm x 16mm |
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About The Author
Jihyun Vick
Tunmin Catherine Jai is Associate Professor of Retail Management and Interim Associate Dean of Honors College at Texas Tech University.
Jihyun Vick, Ph.D. is a professor and graduate studies coordinator in the Jerry Silverman and Shannon Rogers School of Fashion Design and Merchandising at Kent State University. She is an internationally awarded and recognized researcher and a seasoned educator in the field of fashion marketing and consumer behavior. Over twenty years of her career in US higher education, she has taught over twelve different subject areas, including omnichannel retailing, entrepreneurial leadership, fashion marketing research, fashion theories, and product development, among others.
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