Doing Ethnography, 9781462559213
Hardcover
Explore the world, gather stories, analyze data, and tell truths.
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  • Hardcover

    189 pages

  • Release Date

    15 January 2026

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Summary

Unveiling Worlds: A Practical Guide to Ethnography

Written by a sociologist and an anthropologist, this concise primer is packed with clear methodological guidance and engaging stories that illustrate what ethnography looks like in practice. The text follows the arc of a typical ethnographic study, with ethics and social justice concerns highlighted throughout. Jessica Smartt Gullion and Susan Harper address practical considerations in developing a research question…

Book Details

ISBN-13:9781462559213
ISBN-10:1462559212
Series:Qualitative Methods How-To Guides
Author:Jessica Smartt Gullion, Susan Harper
Publisher:Guilford Publications
Imprint:Guilford Press
Format:Hardcover
Number of Pages:189
Release Date:15 January 2026
Weight:0g
Dimensions:229mm x 152mm
What They're Saying

Critics Review

“Doing Ethnography is as clearly written and engaging as the title suggests. Gullion and Harper draw on their own experiences, coupled with classic and contemporary ethnographic works, to explicate the complicated nature and process of engaging in ethnographic research. They encourage readers to contemplate and practice core concepts and activities important to doing ethnographic inquiry. As passionate ethnographers themselves, these authors don’t merely write about ethnography, they take novices and experienced ethnographers into new ways of crafting their research with people, cultures, and communities.”–Barbara Dennis, PhD, Professor of Qualitative and Quantitative Research Methodology, Indiana University “A great guide for first-time ethnographers and students. Gullion and Harper have managed to reverse engineer the process of fieldwork and the components of ‘the field,’ while also showing why we do research in the first place. They give oodles of practical advice in a conversational style that makes you want to do ethnography.”–Rashmi Sadana, PhD, Department of Sociology and Anthropology, George Mason University-

About The Author

Jessica Smartt Gullion

Jessica Smartt Gullion, PhD, is Professor of Sociology at Texas Woman’s University. She has published several books and more than 35 book chapters and articles in peer-reviewed journals such as Qualitative Inquiry, the International Review of Qualitative Research, and the Journal of Autoethnography.

Susan Harper, PhD, is Director of Co-Curricular Student Development at Iowa State University. She is an educator, activist, advocate, and scholar whose interests include feminist pedagogy, qualitative inquiry as a tool for social justice, ethnography, and contemporary Paganism.

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