Selling Naked
a revolutionary approach to launching your brand online
$78.29
- Hardcover
304 pages
- Release Date
18 February 2020
Summary
Selling Naked: The Playbook for Direct-to-Consumer Success
“A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council
LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native
E-commerce startups have exp…
Book Details
| ISBN-13: | 9781984826268 |
|---|---|
| ISBN-10: | 1984826263 |
| Author: | Jesse Horwitz |
| Publisher: | Random House USA Inc |
| Imprint: | Crown Currency |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 18 February 2020 |
| Weight: | 408g |
| Dimensions: | 216mm x 147mm x 25mm |
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Critics Review
“Jesse Horwitz is a pioneer of the Direct Brand Economy, and Selling Naked is a vivid guide to how he, thousands of other entrepreneurs, and perhaps you can create powerful global brands out of great ideas.”—Randall Rothenberg, CEO of IAB
About The Author
Jesse Horwitz
Jesse Horwitz is co-founder and co-CEO at Hubble, one of America’s fastest-growing direct-to-consumer e-commerce companies. Horwitz and co-founder Ben Cogan earned spots on Forbes’s 30 Under 30 list in 2016 and over the past two years have extended Hubble’s footprint around the world. Horwitz wrote and published Selling Naked, a how-to and guidance book on direct-to-consumer marketing. Horwitz is also co-founder at Mockingbird, a baby stroller brand, and BZR, a one-stop shop DTC platform, as well as a board member for Andie Swim, a fashion and apparel company. Horwitz is currently active in advising Resolved CX, a customer service platform for direct-to-consumer companies; AdCouncil, an online campaign to optimize voter registration for the 2020 election; and Humanity Forward, a non-profit dedicated to raising money for those devastated by the COVID-19 pandemic.
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