Strategic Communication, 3rd Edition
An Introduction to Theory and Global Practice
$140.17
- Paperback
258 pages
- Release Date
23 April 2026
Summary
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.
Readers will gain practical knowledge and theoretical understanding of strategic communication through the book’s updated content, including an extended chapter on crisis communications with integrated coverage of di…
Book Details
| ISBN-13: | 9781041002000 |
|---|---|
| ISBN-10: | 1041002009 |
| Author: | Jesper Falkheimer, Mats Heide |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Paperback |
| Number of Pages: | 258 |
| Edition: | 3rd |
| Release Date: | 23 April 2026 |
| Weight: | 0g |
| Dimensions: | 246mm x 174mm |
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What They're Saying
Critics Review
“If there’s one book about strategic communication that answers all your questions and thoroughly explores this field, it’s this one. Jesper Falkheimer and Mats Heide have authored a comprehensive guide on strategic communication, explaining why it is much more complex than merely an advanced form of public relations.
In this book, you’ll dive into the fundamentals of strategic thinking, explore various strategies and tactics, and discover valuable tools. Moreover, the book emphasizes the broader context of communication, both within an organization and in society at large. Finally, it offers practical tips for understanding and planning your own communication strategies effectively.”
- Assoc. Prof. Denisa Hejlova, Ph.D., Charles University, Head of the Center for Strategic Communication
About The Author
Jesper Falkheimer
Jesper Falkheimer is Professor of Strategic Communication at the Department of Communication, Lund University in Sweden.
Mats Heide is Professor of Strategic Communication at the Department of Communication, Lund University in Sweden.
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