Social Media Communication, 4th Edition
Concepts, Practices, Data, Law and Ethics
$98.52
- Paperback
416 pages
- Release Date
18 July 2023
Summary
This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media’s use in journalism, public relations, advertising and marketing.
Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively wit…
Book Details
| ISBN-13: | 9781032246598 |
|---|---|
| ISBN-10: | 1032246596 |
| Author: | Jeremy Harris Lipschultz |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Paperback |
| Number of Pages: | 416 |
| Edition: | 4th |
| Release Date: | 18 July 2023 |
| Weight: | 700g |
| Dimensions: | 178mm x 254mm |
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Jeremy Harris Lipschultz
Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab for Research and Engagement, University of Nebraska at Omaha. He has published more than a dozen books over three decades about media, the Internet and social media communication. These include Social Media Measurement and Management: Entrepreneurial Digital Analytics (2019), Social Media Law and Ethics (2021) and Social Media and Political Communication (2022).
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