Retail Marketing
shopper behaviour and retail management at the point-of-purchase
$141.23
- Paperback
459 pages
- Release Date
31 December 2025
Summary
The Retail Revolution: Mastering Marketing in a Dynamic World
Retailing stands as a global giant, yet comprehensive resources for students and professionals remain scarce. This authoritative guide bridges the gap, merging theoretical foundations with practical applications to unlock the secrets of successful retailing.
Delve into the psychology driving consumer behavior and master the strategies that shape the retail landscape.
This revised edition is organized into …
Book Details
| ISBN-13: | 9781009440660 |
|---|---|
| ISBN-10: | 1009440667 |
| Author: | Jens Nordfält, Carl-Philip Ahlbom |
| Publisher: | Cambridge University Press |
| Imprint: | Cambridge University Press |
| Format: | Paperback |
| Number of Pages: | 459 |
| Edition: | 3rd |
| Release Date: | 31 December 2025 |
| Weight: | 0g |
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About The Author
Jens Nordfält
Jens Nordfält is Professor in Retailing at the University of Bath. He has published work in Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Retailing. His research focuses on traditional retailing and retail digitalisation. He has received prizes as entrepreneur of the year and influencer of the year for his efforts to bridge the gap between academia and the retail industry.
Carl-Philip Ahlbom is Assistant Professor of Marketing at the Dr. Persis E. Rockwood School of Marketing, College of Business, Florida State University. He collaborates with retailers worldwide, and previously he led the MSc in Strategic Retailing programme at the University of Bath. His research on shopping behaviour and retail technology, which explores how shops can enhance customer experience through innovative design and technology, has been published in numerous journals. He serves as Associate Editor for Journal of Business Research and on editorial boards of leading academic retail journals.
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