Logo Beginnings
$156.00
- Hardcover
432 pages
- Release Date
31 July 2022
Summary
Logo Beginnings: Unearthing the History of Trademark Design
Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a pro…
Book Details
| ISBN-13: | 9783836582285 |
|---|---|
| ISBN-10: | 3836582287 |
| Author: | Jens Müller |
| Publisher: | Taschen GmbH |
| Imprint: | Taschen GmbH |
| Format: | Hardcover |
| Number of Pages: | 432 |
| Release Date: | 31 July 2022 |
| Weight: | 3.69kg |
| Dimensions: | 372mm x 246mm x 49mm |
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What They're Saying
Critics Review
“One for graphic designs and semioticians alike… As a chronicle of the birth of corporate identity, it can’t be beaten.”
…[a] magisterial new book on the history of corporate identities. * Bloomberg.com *One for graphic designs and semioticians alike… As a chronicle of the birth of corporate identity, it can’t be beaten. * Wallpaper* *Fascinating stories behind the world’s oldest logos. * cnn.com *A good logo is one you can draw from memory in the sand with your big toe. * Kurt Weidemann *A trademark should be so distinctive that each time a firm’s name is mentioned the design springs into one’s mind. * A.A. Longden *
About The Author
Jens Müller
Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts.
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