Logo Beginnings
Logo Modernism. 45th Ed.
$56.87
- Hardcover
512 pages
- Release Date
25 November 2025
Summary
By the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brands-like Rolex, BMW, Louis Vuitton, and the New York Yankees-still use logos designed 100 years ago.
Bringing together two previous volumes-Logo Beginnings and Logo Modernism-into one compendium, design expert Jens …
Book Details
| ISBN-13: | 9783754401378 |
|---|---|
| ISBN-10: | 3754401378 |
| Author: | Jens Müller |
| Publisher: | Taschen GmbH |
| Imprint: | Taschen GmbH |
| Format: | Hardcover |
| Number of Pages: | 512 |
| Release Date: | 25 November 2025 |
| Weight: | 1.13kg |
| Dimensions: | 34mm x 156mm x 217mm |
| Series: | 45th Edition |
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Critics Review
A good logo is one you can draw from memory in the sand with your big toe. * Kurt Weidemann *
Jens Müller
Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts.
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