Logo Beginnings. Logo Modernism. 45th Ed.
$166.70
- Hardcover
512 pages
- Release Date
28 October 2025
Summary
Logo: A Visual History of Trademarks
By the late 19th century, trademarks began replacing traditional emblems as company identifiers. Initially figurative, logos evolved into the abstract marks prevalent today, while some iconic brands still use logos designed a century ago.
This compendium combines Logo Beginnings and Logo Modernism, design expert Jens Müller (“the logo detective”) presents thousands of logos from 1870 onwards, including forgotten designs …
Book Details
| ISBN-13: | 9783754401378 |
|---|---|
| ISBN-10: | 3754401378 |
| Author: | Jens Müller |
| Publisher: | Taschen GmbH |
| Imprint: | Taschen GmbH |
| Format: | Hardcover |
| Number of Pages: | 512 |
| Release Date: | 28 October 2025 |
| Weight: | 1.13kg |
| Dimensions: | 217mm x 156mm x 34mm |
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Critics Review
A good logo is one you can draw from memory in the sand with your big toe. * Kurt Weidemann *
About The Author
Jens Müller
Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts.
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