How Brands Grow 2 Revised Edition, 2nd Edition
Including Emerging Markets, Services, Durables, B2B and Luxury Brands
$65.02
- Hardcover
256 pages
- Release Date
19 September 2021
Summary
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Don’t Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revise…
Book Details
| ISBN-13: | 9780190330026 |
|---|---|
| ISBN-10: | 0190330023 |
| Author: | Jenni Romaniuk, Bryon Sharp |
| Publisher: | Oxford University Press Australia |
| Imprint: | OUP Australia and New Zealand |
| Format: | Hardcover |
| Number of Pages: | 256 |
| Edition: | 2nd |
| Release Date: | 19 September 2021 |
| Weight: | 525g |
| Dimensions: | 235mm x 162mm x 18mm |
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About The Author
Jenni Romaniuk
Professor Jenni Romaniuk is Associate Director (International) of the Ehrenberg-Bass Institute, University of South Australia. Jenni is author of Building Distinctive Brand Assets and developer of the Distinctive Assets Grid. She is a pioneer in mental availability measurements and metrics, as well as identification and use of category entry points. Jenni is a past executive editor of the Journal of Advertising Research, and now sits on the Journals Senior Advisory Board.
Professor Byron Sharp is Director of the Ehrenberg-Bass Institute, University of South Australia. Byron’s international bestseller How Brands Grow has sold over 120,000 copies and has been translated into more than a dozen languages. He has published over 100 academic papers and is on the editorial board of five journals. With Professor Jerry Wind, he hosted two conferences at the Wharton Business School on the laws of advertising, and co-edited two special issues of the Journal of Advertising Research.
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