Innovator's DNA, Updated, with a New Preface

A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. 

In this bestselling book, authors Jeff Dyer, Hal Gregersen, and Clayton M. Christensen build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. 

By identifying behaviours of the world's best innovators — from leaders at Amazon and Apple to those at Google, Tesla, and Salesforce.com — the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: associating, questioning, observing, networking, and experimenting. Using the same diagnostics used in their study of successful innovators, the authors show you how to evaluate, and build upon, your own "DNA" code through in-depth advice and stories that demonstrate each discovery skill in action and how to develop it. 

Once you know the behaviours and skills of successful innovators, Dyer, Gregersen, and Christensen explain how you can use them to generate ideas, collaborate with colleagues to implement them, and build innovation skills throughout your organisation to sharpen its competitive edge. This innovation advantage will translate into a premium in your company's stock price — an innovation premium — which is possible only by building the code for innovation right into your organisation's people, processes, and guiding philosophies. This book shows you how. 

Now updated with a new preface and fresh examples, The Innovator's DNA is the essential resource for individuals and teams who want to strengthen their innovative prowess.

'The process of low-end disruption is beautifully described in Clayton Christensen's series of books: The Innovator's Dilemma, The Innovator's Solution, and The Innovator's DNA. If you haven't read them, you should.' — TechCrunch

“Advance Praise for the Updated Edition of The Innovator's DNA : "The process of low-end disruption is beautifully described in Clayton Christensen's series of books: The Innovator's Dilemma , The Innovator's Solution , and The Innovator's DNA . If you haven't read them, you should." -- TechCrunch "Businesses worldwide have been guided and influenced by The Innovator's Dilemma and The Innovator's Solution . Now The Innovator's DNA shows where it all starts. This book gives you the fundamental building blocks for becoming more innovative and changing the world." -- Marc Benioff, Chairman and co-CEO, Salesforce " The Innovator's DNA is the 'how to' manual to innovation and to the fresh thinking that is the root of innovation. It has dozens of simple tricks that any person and any team can use today to discover the fresh ideas to solve important problems. Buy it now and read it tonight. Tomorrow you will learn more, create more, inspire more." -- Scott D. Cook, cofounder and Chairman of the Executive Committee, Intuit "Having worked with Clayton Christensen on innovation for over a decade, I can see that The Innovator's DNA continues to stretch our thinking with insights that challenge convention and enable progress in the important cause of innovation . . . so critical to competitiveness and growth." -- A. G. Lafley, retired Chairman of the Board and CEO, Procter & Gamble”

Advance Praise for the Updated Edition of The Innovator's DNA:

"The process of low-end disruption is beautifully described in Clayton Christensen's series of books: The Innovator's Dilemma, The Innovator's Solution, and The Innovator's DNA. If you haven't read them, you should." -- TechCrunch

"Businesses worldwide have been guided and influenced by The Innovator's Dilemma and The Innovator's Solution. Now The Innovator's DNA shows where it all starts. This book gives you the fundamental building blocks for becoming more innovative and changing the world." -- Marc Benioff, Chairman and co-CEO, Salesforce

"The Innovator's DNA is the 'how to' manual to innovation and to the fresh thinking that is the root of innovation. It has dozens of simple tricks that any person and any team can use today to discover the fresh ideas to solve important problems. Buy it now and read it tonight. Tomorrow you will learn more, create more, inspire more." -- Scott D. Cook, cofounder and Chairman of the Executive Committee, Intuit

"Having worked with Clayton Christensen on innovation for over a decade, I can see that The Innovator's DNA continues to stretch our thinking with insights that challenge convention and enable progress in the important cause of innovation . . . so critical to competitiveness and growth." -- A. G. Lafley, retired Chairman of the Board and CEO, Procter & Gamble

Jeff Dyer is the Horace Beesley Distinguished Professor of Strategy at Brigham Young University's Marriott School and an adjunct professor at the Wharton School, University of Pennsylvania. Dyer is a coauthor of Innovation Capital (with Nathan Furr and Curtis Lefrandt) and The Innovator's Method (with Nathan Furr). He is widely published in Harvard Business Review, Forbes, and other business journals. He is a cofounder of Innovator's DNA, a consultancy that enables organizations to build a culture of innovation.

Hal Gregersen is Executive Director of the MIT Leadership Center and a senior lecturer in leadership and innovation at the MIT Sloan School of Management. He has been recognized by Thinkers50 as one of the world's most innovative minds. He has authored or coauthored ten books, including his recent bestseller Questions Are the Answer.

Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School. He is best known for his theory of disruptive innovation--first introduced in his bestselling book The Innovator's Dilemma--which has been called the most influential business idea of the early twenty-first century.

Author social media/website info:
Jeff Dyer: innovatorsdna.com, @Jeffrey_Dyer, innosight.com, @InnovatorsDNA, @innovators_dna
Hal Gregersen: halgregersen.com, @HalGregersen
Clayton M. Christensen: claytonchristensen.com

A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In this bestselling book, authors Jeff Dyer, Hal Gregersen, and Clayton M. Christensen build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviours of the world's best innovators -- from leaders at Amazon and Apple to those at Google, Tesla, and Salesforce.com -- the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: associating, questioning, observing, networking, and experimenting. Using the same diagnostics used in their study of successful innovators, the authors show you how to evaluate, and build upon, your own "DNA" code through in-depth advice and stories that demonstrate each discovery skill in action and how to develop it. Once you know the behaviours and skills of successful innovators, Dyer, Gregersen, and Christensen explain how you can use them to generate ideas, collaborate with colleagues to implement them, and build innovation skills throughout your organisation to sharpen its competitive edge. This innovation advantage will translate into a premium in your company's stock price -- an innovation premium -- which is possible only by building the code for innovation right into your organisation's people, processes, and guiding philosophies. This book shows you how. Now updated with a new preface and fresh examples, The Innovator's DNA is the essential resource for individuals and teams who want to strengthen their innovative prowess. 'The process of low-end disruption is beautifully described in Clayton Christensen's series of books: The Innovator's Dilemma, The Innovator's Solution, and The Innovator's DNA. If you haven't read them, you should.' -- TechCrunch

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