Design Thinking for the Greater Good

This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good. – Toni Ungaretti, Johns Hopkins School of Education There is no doubt in my mind that Jeanne Liedtka is a leader in the fields of design thinking, human centered design, and innovation in general. – Reinhold Steinbeck, Center for Design Research, Stanford University Liedtka’s process of design thinking can be applied to the normally conservative and entrenched public, social, and educational sectors to start to solve big messy problems. – David E. Smith, Center for Design Innovation

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her Columbia University Press books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press. Randy Salzman is a journalist and former communications professor at the University of Virginia. His work has been published in over one hundred magazines, journals, and newspapers, from The Wall Street Journal and The New York Times to Mother Jones, Bicycling, and Style. Daisy Azer is an adjunct lecturer of marketing at the Darden Graduate School of Business.