The Great Plant-Based Con

The most incredible book – Delia Smith * The Food Programme, BBC Radio 4 *How I have waited for this book! A much needed, fact-packed, lucidly argued demolition of pervasive, endlessly recycled, anti-animal source food propaganda, and a very welcome, closely argued, well-reasoned defence of our traditional omnivore diet – Joanna BlythmanA brave, well-researched and highly readable book that confronts the many myths about meat, health and climate change. Buxton’s deep dive into the science and politics of these questions makes this book a must-read for anyone who cares about their health - or the planet – Nina Teicholz, science journalist and bestselling author of THE BIG FAT SURPRISETHE GREAT PLANT-BASED CON is persuasive, entertaining and well researched … the book will help to alleviate the guilt many of us feel about our diets – Louise Eccles * Sunday Times *[A] forensic examination of the evidence … Buxton is brilliant at reminding us of some basic statistical truths, ones that are usually forgotten these days … It’s refreshing to read a book which recognises that life is complicated – Mark Mason * Daily Mail, Book of the Week *A calm, incisive dissection of veganism’s salvationist claim to protect human health and the planet – John Lewis-Stempel * Country Life *In THE GREAT PLANT-BASED CON, Jayne Buxton provides insightful analyses and thoughtful alternatives to narratives about plant-based diets, human and environmental health. Her engrossing account is food-for-thought for everyone, be they herbivorous, omnivorous, or carnivorous. I promote this entrée at every opportunity – Fred Provenza, Professor Emeritus of Behavioural Ecology, Utah State University and author of NOURISHMENT: WHAT ANIMALS CAN TEACH US ABOUT REDISCOVERING OUR NUTRITIONAL WISDOMTHE GREAT PLANT-BASED CON is absolutely exceptional. When you’ve read works of Gary Taubes and Nina Teicholz, you’ll need to add this to your essential reading list. I was ignorant of so much that is so elegantly explained – Professor Tim NoakesIntelligent and very well-researched … [Jayne is] able to be objective and speak out without losing a university seat or a research grant, but with knowledge of the food industry from a career in consultancy. She has sifted through all the scientific arguments fairly and produced a very readable book that explains it all in a way that can easily be digested … a fascinating read and its intelligent explanation of the way that Big Food makes us ill, and Big Pharma makes another fast buck curing us, may yet make it a seminal classic, similar in its impact to Rachel Carson’s brilliant exposé of chemical pesticides, Silent Spring, two generations ago. There is no doubting Buxton’s conclusion that we have been conned … a brave book – Jamie Blackett * Daily Telegraph *With incredible skill, Jayne Buxton captures the edifice of intellectual and cultural fraud behind today’s mythology of the safety plant-based eating. Everyone needs this important and timely book – Sally K. Norton MPH, nutritional scientist and author of TOXIC SUPERFOODSJayne Buxton’s compelling read THE PLANT-BASED CON challenges the ‘plant-biased’ narrative sweeping across the globe and embedding itself into the very fabric of our society. Jayne takes a deep dive into the vested interests and religious ideology shaping the plant-based con, leaving no stone unturned … I highly recommend this book! – Belinda Fettke,

Jayne Buxton is an ambassador for the Real Food Campaign and the Public Health Collaboration. In her twenty years as a published author Jayne has written on a wide variety of subjects. Her work includes a work of non-fiction, two novels, many short stories, a blog, and journalistic pieces for The Independent, The Guardian and others.