Retailing in Emerging Markets
$252.19
- Paperback
456 pages
- Release Date
15 November 2017
Summary
Conquering Emerging Markets: A Retailer’s Handbook
Retailing in Emerging Markets, 2nd Edition, provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea, and Mexico, emphasizing the apparel and beauty industries. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. This new edi…
Book Details
| ISBN-13: | 9781501319068 |
|---|---|
| ISBN-10: | 150131906X |
| Author: | Jaya Halepete Iyer, Shubhapriya Bennur |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Fairchild Books |
| Format: | Paperback |
| Number of Pages: | 456 |
| Edition: | 2nd |
| Release Date: | 15 November 2017 |
| Weight: | 740g |
| Dimensions: | 228mm x 150mm x 28mm |
What They're Saying
Critics Review
If you are looking for a text that provides a clear and concise introduction to global retailing, this is the text for you. The text provides instructors with ancillary materials that can be adapted to a student’s learning outcomes and assessments. – Leo Archambault, Mount Ida College, USAAn easy-to-read, student-friendly overview of emerging global markets. – Barbara Stewart, University of Houston, USARetailing in Emerging Markets is a comprehensive analysis of the current challenges and opportunities that the retail industry needs to consider when expanding into these new areas. – Catharine Weiss, Lasell College, USA
About The Author
Jaya Halepete Iyer
Jaya Halepete Iyer is a retail professional with more than 15 years of experience in the global fashion industry. She was previously Assistant Professor at Marymount University, USA, where she taught a Fashion in the Global Marketplace course.
Shubhapriya Bennur is Assistant Professor in the Textiles Merchandising & Fashion Design Department at the University of Nebraska-Lincoln, USA.
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