Hug Your Haters
How to Embrace Complaints and Keep Your Customers
$63.35
- Hardcover
240 pages
- Release Date
1 August 2016
Summary
Based on proprietary research and more than 70 exclusive interviews, New York Times bestselling author Jay Baer offers a new playbook for handling unhappy customers. Hug Your Haters provides the recipe for a mobile, social, right-now world where complaints are faster and louder than ever.
Haters are not your problem… .Ignoring them is.
Eighty percent of companies say they deliver out-standing customer service, but only 8 percent of their customers agree. This book will help yo…
Book Details
| ISBN-13: | 9781101980675 |
|---|---|
| ISBN-10: | 1101980672 |
| Author: | Jay Baer |
| Publisher: | Penguin Putnam Inc |
| Imprint: | E P Dutton & Co Inc |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Release Date: | 1 August 2016 |
| Weight: | 476g |
| Dimensions: | 238mm x 160mm |
You Can Find This Book In
What They're Saying
Critics Review
“Customer service is the new marketing. You need to buy this book if you care about your customers and your business.” –Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook
“Customer service is the new marketing. You need to buy this book if you care about your customers and your business.”
—Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook
“This is a landmark book in the history of customer service.”
—Guy Kawasaki, chief evangelist of Canva and author of The Art of the Start 2.0
“If you need to decrypt customer service, you NEED to read Hug Your Haters. Baer gives you a better map to success than anyone else.”
—Chris Brogan, CEO of Owner Media Group
“Hug Your Haters is one of the most profound books a business can read today. Baer is one of the foremost experts on customer experience”
—John R. DiJulius III, author of The Customer Service Revolution
“When customers complain, they aren’t just being negative - they’re giving you fascinating insights and inspiration about your brand. Hug Your Haters reveals why detractors can become your most valuable customers.”
—Sally Hogshead, author of Fascinate and How the World Sees You
“Jay Baer demonstrates that the single greatest threat to customer retention is to appear indifferent to customer complaints.”
—Steve Curtin, author of Delight Your Customers
“Jay provides strategies that are easy to understand and can be immediately implemented.”
—Jeffrey Gitomer, author of Customer Satisfaction is Worthless, Customer Loyalty is Priceless
“Finally a book with steps to get even the toughest critics on your side!”
—Jeffrey Hayzlett, primetime TV & radio host, keynote speaker, best-selling author and global business celebrity
About The Author
Jay Baer
Jay Baer is the president of Convince & Convert, an online customer service and digital marketing consultancy and media company. He is the author of five books, including the New York Times bestseller Youtility. He contributes articles to Inc., Entrepreneur, and Forbes; writes the world’s #1 content marketing blog; and hosts several award-winning podcasts. He lives in Bloomington, Indiana, with his family.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.