The Soulful Art of Persuasion

Nobody knows more about the art of selling ideas than Jason Harris. This book is a peek inside the mind that some of the biggest companies in the world rely on to launch their products. And now anyone can apply these principles. Read it. – Ryan Holiday, New York Times bestselling author of The Obstacle Is the Way and Ego Is the EnemyI’ve seen firsthand how the successful application of these tools can be truly transformative. These habit-forming lessons flat-out work, and this book will be your new secret weapon. – John Foley, founder and CEO of Peloton“The Soulful Art of Persuasion isn’t about winning. It is focused on building relationships, blending appreciation and collaboration to ensure success. It’s a business book about Karma, and as you give, you will receive.” - Dave Stever, CMO, Ben & Jerry’s

Jason Harris is the CEO of the award-winning creative agency Mekanism and the cofounder of the Creative Alliance. Harris works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Iconic brands include Peloton, Ben & Jerry’s, Miller Coors, HBO, and the United Nations. Under his leadership, Mekanism was named to Ad Age’s Agency A-list and twice to their Best Places to Work, and to Creativity’s Creativity 50. Harris has been named in the Top 10 Most In?uential Social Impact Leaders, as well as the 4A’s list of “100 People Who Make Advertising Great.” His methods are studied at Harvard Business School.