Sports Finance and Management
Real Estate, Media, and the New Business of Sport, Second Edition
Author: Jason A. Winfree, Mark S. Rosentraub, Brian M. Mills and Mackenzie Zondlak
This book takes an in-depth look at the changes in the sports industry, including financial issues that occur when a sports team becomes part of bigger companies, the altered nature of fan loyalty influences, changes in design of venues. and opportunities for sponsorship that substantially expand the income earned by franchises.
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Summary
This book takes an in-depth look at the changes in the sports industry, including financial issues that occur when a sports team becomes part of bigger companies, the altered nature of fan loyalty influences, changes in design of venues. and opportunities for sponsorship that substantially expand the income earned by franchises.
Description
As the sport business continues to evolve, so too, does Sport Finance and Management. The first version of this book took an in-depth look at changes in the sport industry, including interconnecting financial issues between teams and their associated businesses, the nature of fan loyalty influences, and the impact of sponsorship on team revenues. This second edition updates each of these elements, introduces relevant case study examples in new chapters, and examines the impact of changes in facility design, media opportunities, and league and conference policies on the economic success of teams, the salaries earned by professional players, and the finances of collegiate athletics.
About the Author
Jason A. Winfree, PhD, is an Associate Professor at the University of Idaho, Moscow, USA.
Mark S. Rosentraub, PhD, is the Bruce and Joan Bickner Endowed Professor of Sport Management in the School of Kinesiology at the University of Michigan, Ann Arbor, USA.
Brian M. Mills, PhD, is an Assistant Professor in the Department of Tourism, Recreation, and Sport Management at the University of Florida, Gainsville, USA.
Mackenzie P. Zondlak is the Manager of the Center for Sport and Policy in the School of Kinesiology at the University of Michigan, Ann Arbor, USA.
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